Additionally, we may use third party companies to collect non-personally identifiable information (for example, the pages you visit, which links you click, which ads you see and click on, and the categories of search terms you enter) when you visit our Site or an associated website. Some of these third party companies collect information when serving ads on our sites, while others collect information without showing ads on our sites. These companies may use the information outlined above (which does not include your name, address, email address or telephone number) about your visits to our sites in order to provide advertisements about goods and services of interest to you. These companies often use a cookie or third party web beacon to collect this information.
2. How do we use web beacons, web analytics, and other behavioural marketing technologies?
A number of technologies exist to assess consumer behaviour both online and off-line. Scribblog employs a variety of these technologies, including web beacons (see below), web analytics techniques, and other behaviour marketing technologies, to assess consumer behaviour and to understand how we can better serve our customers. Many of these technologies are provided to Small Teaser via third party providers specialising in behavioural marketing and consumer behaviour. In the course of using these behavioural marketing technologies, we automatically collect non-personal information from you, including but not limited to the following types of information: Internet protocol (IP) address used to connect your computer to the Internet; login, e-mail address; computer and connection information such as browser type and related browser data; content viewed; and purchase history, which may be aggregated with other information for analytic purposes.
Some of our web pages, promotional email messages, and/or newsletters may contain electronic images known as web beacons, which are also called single-pixel gifs. Web beacons are not used to access your personally identifiable information, but they are a technique we use to compile aggregated statistics about the usage of our websites and to track the number of users who have opened and acted up our promotional email messages. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the web beacon resides.
3. What about our Third Party Advertisers?
Some of the banner ads displayed in our websites are provided by third parties. These ads may contain cookies and/or web beacons. Unlike cookies and web beacons used by Scribblog in the Content we control on our Site, cookies or web beacons received with banner ads are collected by our advertisers and we do not have access to this information. We use third parties to serve some of the advertisements that are placed within our sites and they may use information (not including personally identifiable information) about your visits to our sites and other sites to assist in serving advertisements to you. These companies may employ cookies, web beacons, and action tags to measure advertising effectiveness. They may share anonymous information with their clients such as date/time of the banner ad shown, the specific ad shown, the IP address, etc.